The Gruen Transfer has to be one of my all time favourite shows, but I always seem to miss it because the rest of the fam prefer house. Last week I asked toong what the pitch was (the pitch is my favourite part) and she informed me that it was Fat Pride, but one of the ads was banned from air. It really intruiged me, but has taken me until tonight to actually search the ad up. After viewing it, I honestly think the ad was very clever and entertaining. Yes, I can see why it was banned, but it is proving a very real point. Being rude to fat people is just as bad as being homophobic, racist or against a certain religion. Yes, the advertiser proved his point in an in-your-face way, but the end result was definitely worth it. Imagine having jokes cracked on your behalf day after day because you’re not a size eight. Imagine the torture you would feel and how deep it would cut you. How is making fun of someone for being a few sizes larger than what you think they should be (newsflash; the average Aussie woman is a size 14) any less harmful than attacking someone because they’re gay, or Asian? Let me tell you now, it’s not. Fat jokes are not like blonde jokes, they cut deep, they scar and for some people their weight is something they just cannot change and being laughed at day in and day out because of it just might push them over the edge. My family has a larger gene in it and I have friends who aren’t exactly anorexic, but you know what? They are the nicest, kindest people you could ever meet, just like the people made fun of in racist, homophobic and anti-sematic jokes. None are ok, full stop. I’m sure by the time I have children, or at least I hope by then, telling a fat joke will be as politically incorrect as telling any of those other jokes. And that’s the point of this ad. The sooner we all realise that, and see how much of an eye opener it is, the better. You can watch the ad here and definitely do, well, unless you’re offended by any of the things I mentioned above. Come back and tell me what you think of it, the link above also has the panel discussing the ad afterwards.
frangipani princess xoxo